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Launched nine years ago, innocent is the number
one smoothie brand in the UK with a market share
of 73%. We sell over two million fresh, healthy
drinks each week in 11,000 outlets - everywhere
from Boots to Sainsbury’s to your local deli. We
make 100% pure fruit smoothies with fresh, rather
than concentrated juices. The team has grown from
three to 270 people who work across Europe. In
2007 we turned over £100 million.
As a business we want to make it easy for people
to do themselves some good. And we want to leave
the planet a little bit better than we found it.
This is reflected in everything from our use of
green electricity at Fruit Towers, to sourcing
fruit from places that go the extra mile in terms
of looking after the people that work on the
farms, and the environment. As of 2006 we are
proud to say that all our bananas come from
Rainforest Alliance accredited farms. Every single
year we donate 10% of our profits to the innocent
foundation, which funds NGOs in the countries
where we source our fruits. |
