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Vimto International has responsibility for the
licensing, manufacture, distribution and promotion of
Vimto branded products worldwide, which are now present
in over 65 countries.
The Vimto branded licensed product range includes Vimto
Chewy Sweets, Vimto Tongue Ticklers, Vimto Bon-Bon Bags,
Vimto Lollipops and Vimto Ice Lollies. These products
are a useful extension to the group's soft drinks range
and were launched to increase Vimto's brand penetration
and awareness among its core target audience. Further
development in the range is underway to assess what
other products might be added.
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