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Vimto
International has responsibility for the
licensing, manufacture, distribution and promotion
of Vimto branded products worldwide, which are now
present in over 65 countries.
The Vimto branded licensed product range includes
Vimto Chewy Sweets, Vimto Tongue Ticklers, Vimto
Bon-Bon Bags, Vimto Lollipops and Vimto Ice
Lollies. These products are a useful extension to
the group’s soft drinks range and were launched to
increase Vimto’s brand penetration and awareness
among its core target audience. Further
development in the range is underway to assess
what other products might be added. |
